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ConsumerQuest provides innovative qualitative research techniques for both consumer and business-to-business research projects. Qualitative techniques are most valuable for developing ideas, concepts, and communication strategies. In-depth discussions on a topic provide time for each respondent to participate fully, while encouraging creative thinking and the expression of controversial ideas. We will recommend the best qualitative methodology for your objectives to discover the thinking behind the issues and push for answers beyond the superficial.
Examples of some different types of qualitative research methodologies include:
- Focus groups
- Mini groups
- In-depth interviews
- Executive phone interviews
- In-depth behavioral analysis
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- In-home interviews
- In-store interviews
- Ethnographies
- Mystery shopping
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In all our qualitative research, we work closely with the clients to:
- Understand your business situation and needs.
- Design a screening questionnaire to ensure that participants are representative of the target audience.
- Manage recruiting of respondents, and coordinate with local facilities.
- Develop a comprehensive and effective Discussion Guide.
- Provide expert, highly experienced moderation of focus groups or interviews, applying innovative and in-depth interviewing techniques where appropriate.
- Provide transcripts and verbatims of responses.
- Analyze results.
- Write comprehensive, meaningful and insightful summaries and reports of findings.
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