ConsumerQuest is a full-service market research company.  We manage all aspects of quantitative studies, including methodological design, survey design and development, data collection procedures, tabulations, analysis, and reporting.  We have vast expertise in advising clients of the proper methodology for the issues at hand, whether it be online web-based interviews, pre-recruits to central location testing, mall-intercepts, telephone surveys, or diary panels.  ConsumerQuest will determine the best methodology to address your business objectives.

Types of studies include:

New products and services
When launching a new product, brand, or company, market research is critical to ensure that your budget is well spent.  It is most useful to conduct research before the planning stages of a launch, and market research can also help to provide insight and guide modifications in the product, brand, or company as you move forward.  Types of targeted studies in this area include:

• New product viability tests
• Sales forecasting
• Product features optimization/Conjoint testing
• Concept tests

Existing and redefining products and services
As your brand, product, or company becomes more established, additional business challenges and questions often arise.  ConsumerQuest can help fine-tune your company and its products in order to keep sales high within your target market.  Types of studies that will help to find answers to your business objectives include:

ConsumerQuest has conducted large numbers of studies for businesses of all sizes both nationally and internationally.  We will be happy to review your needs and custom design a study that meets your business objectives.

• Advertising recall
• Advertising persuasion tests
• Ad claims substantiation
• Communications tests
• Copy testing
• Ad tracking studies

Want more information? Click here.