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For over 15 years, ConsumerQuest has consistently offered expertise in research design, field management and interpretation. With personal interaction from top management who is involved in every aspect of the research process, you will be assured of reliable research design and analysis that maximizes insight and actionability. Our clients and vendors are a key aspect of our business and the building and maintenance of relationships is of utmost importance.
Research services include category studies, awareness & usage tracking, advertising testing, legal claims substantiation, media research, customer satisfaction studies, segmentation analyses online web-based interviews, qualitative focus groups, and in-depth interviews. For qualitative work, we provide expert moderating and analysis and ensure the smooth running of focus groups.
With reliable research design and analysis, coupled with our knowledge and experience, we will provide findings and conclusions to allow you to make clear and informed decisions. We love what we do and are passionate about doing the best job and delivering accurate results, regardless of the size and complexity of the study.
Meet The Team!
Cory Schwartz is President of ConsumerQuest. Cory has 25 years of marketing research experience and has conducted over 1000 research projects for many of America’s largest companies. He founded ConsumerQuest in 1992 to offer client companies the ability to have seasoned research professionals managing every step of the research process from start to finish. His professional accomplishments include developing innovative online survey techniques, large-scale tracking studies, online and offline advertising testing systems, package design research evaluation methods, and custom methodologies to predict the success of new products and business ideas. He served as Consumer Research Manager for Mattel, Inc. Manager of New Product Development for Yamaha Corporation of America, and Associate Research Director at Porter Novelli. Cory holds B.A. and M.B.A. degrees in Marketing from Michigan State University and is a member of the Market Research Association and the American Marketing Association.
Lou Bendon, Vice President, has managed ConsumerQuest focus group and in-depth interview projects for the past five years. He is an expert in marketing, branding and advertising research issues. He has also conducted more than one hundred in-depth interviews specific to branding and new product development. Lou has more than 25 years of experience in branding, market research and planning and has worked with a number of public organizations as well as private companies attempting to capitalize on changes in the public's mindset. He was selected as a featured speaker on market transformation for urban landscape irrigation at the California Irrigation Institute’s 2005 Annual Meeting “Irrigation in Transition: Threats and Opportunities." Lou holds a B.A. in Marketing from Pennsylvania State University.
Kathy Brandon, Research Director, has been on the cutting-edge of online market research since the Internet boom in the mid-1990s. Kathy has a strong background in quantitative research with both online and telephone surveys. Prior to joining ConsumerQuest, Kathy served as a Research Director at Core Call Out Research, a firm specializing in entertainment research, where she worked extensively with clients such as MTV and Infinity Broadcasting at every stage of the research process. She has also served as an online research consultant, helping companies set up their online research systems by designing processes in line with best research practices and assisting in the development of new research methodologies. Kathy holds a B.A. degree in English from Tufts University and an M.B.A. degree from the University of Southern California’s Marshall School of Business.
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