For a quarter century, ConsumerQuest has consistently offered expertise in research design, field management and interpretation. With personal involvement from top management in every aspect of the research process, you will be assured of reliable research design and analysis that maximizes insight and actionability. ConsumerQuest’s highly trained staff members are available to assist in specifying, administering, managing, and reporting market research studies.
-
Cory Schwartz - President
Cory has over 30 years of marketing research experience and has conducted over 1000 research projects for many of America’s largest companies. He founded ConsumerQuest in 1992 to offer client companies the ability to have seasoned research professionals managing every step of the research process from start to finish. His professional accomplishments include developing innovative online survey techniques, large-scale tracking studies, online and offline advertising testing systems, package design research evaluation methods, and custom methodologies to predict the success of new products and new business concepts. He served as Consumer Research Manager for Mattel, Inc. Manager of New Product Development for Yamaha Corporation of America, and Associate Research Director at Porter Novelli. Cory holds B.A. and M.B.A. degrees in Marketing from Michigan State University and is on the MSU Marketing Advisory Board. He is a member of the Market Research Association (MRA), the American Marketing Association (AMA), Marketing & Media Research Council (MMRC), and the Qualitative Research Consultants Association (QRCA).
CoryS@ConsumerQuest.com -
Tatiana Parisi - Research Director
Tatiana has a prominent background featuring 15 years of experience in market research and market intelligence. Her main focus includes TV & entertainment, video content, and digital advertising across a variety of brand and product categories from consumer packaged goods to new technologies. Tatiana has developed and executed large-scale syndicated studies on digital media and TV consumption, ad effectiveness tests, audience and revenue forecasting research, and expert executive interviews. She has applied her quantitative skills to build several evaluation models that strategically guided new decisions. Mrs. Parisi has published 30 articles in professional media, been a featured speaker at over 50 international conferences, and appeared as a guest lecturer at four universities. Prior to joining ConsumerQuest, she served as Market Intelligence Consultant for Interactive Advertising Bureau (IAB) and as Lead Market Research Analyst for both a major video-based media agency and an OTT TV startup. Tatiana holds B.A. and M.A. degrees in Sociology and a Certificate in Marketing from the University of California Los Angeles (UCLA).
TatianaF@ConsumerQuest.com
