Dependable Quantitative Field & Tab

We thrive on challenging projects, whether it require a hard-to-reach respondent audience, precision handling of product, or complex rotation of stimuli and question frames. Here’s a partial list of the many varied types of studies we’ve done:

-- Tracking studies (Awareness, attitudes, & usage)
-- New product viability tests (Sales forecasts)
-- Product features optimization (Conjoint testing)
-- Cluster & factor analysis
-- TURF (Total Unduplicated Reach & Frequency) Analysis
-- Perceptual mapping
-- Concept tests
-- Brand/product positioning
-- Package design research
-- Customer satisfaction studies
-- Public opinion polling
-- Taste tests
-- Trade research
-- Category studies
-- Price elasticity studies
-- Franchise impact assessment
-- Legal claims substantiation


Advertising and promotion Advertising and promotion research is critical to ensure that your advertisements speak to your target market—and translate into increased sales. ConsumerQuest regularly conducts ad and copy testing for clients to measure the effectiveness of various marketing materials before they hit the market. We also conduct tracking studies to changes brought on by advertising campaigns.

-- Advertising recall
-- Advertising persuasion tests
-- Ad claims substantiation
-- Communications tests
-- Copy testing
-- Ad tracking studies