Cool Stuff We Do
Like children who learn to understand and manipulate their world through toys, our heritage begins with the toy industry. In an industry where “everything changes” year-to-year, ConsumerQuest excels by creating accurate and well thought-through research designs, questionnaires, product stimuli, and discussion guides. Research findings are delivered quickly and deep, insightful, action-oriented analyses add value. Our ability to glean the most insightful marketing implications and recommendations in the demanding world of home entertainment is a testament to ConsumerQuest’s strengths.
Capitalizing on our strengths in digital image and video management, ConsumerQuest applies solid web-based interview methods and routines for surveys targeted to mothers and children. Our ability to craft questions, answer sets, and instructions in a way that ensures their validity for young children is unmatched. Accustomed to the rapidly moving world of home media and entertainment, we deliver accurate research results at rapid-fire speeds.
Among the many different types of research studies we conduct are:
-- TV Advertising Tests
-- New Product Concept Tests
-- New Product Viability Tests
-- Branding & Communications Research
-- Usage Tests / Play Testing
-- Packaging Research
-- Consumer Attitude & Usage Tracking
-- Customer Satisfaction
-- Pricing and Price Elasticity
-- Conjoint / Features Optimization
-- Focus Groups
-- In-Depth Interviews
-- “Qual/Quant” Studies
The many categories and areas we’ve investigated include:
-- Action Figures
-- Arts & Crafts
-- Baby Toys
-- Board Games
-- Books
-- Building & Construction
-- Cable & Satellite Providers
-- Collectibles
-- Dolls
-- Electronics
-- Home Video Entertainment
-- Learning Aids
-- Licensed Properties
-- Musical Instruments
-- Novelties
-- Outdoor Play
-- Preschool
-- Radio Programming
-- Riding Products
-- Sports Franchises
-- Sporting Goods
-- Theatrical Entertainment
-- TV News Shows
-- Vehicles & R/C
-- Video Games