Like children who learn to understand and manipulate their world through toys, our heritage begins with the toy industry. In an industry where “everything changes” year-to-year, ConsumerQuest excels by creating accurate and well thought-through research designs, questionnaires, product stimuli, and discussion guides. Research findings are delivered quickly and deep, insightful, action-oriented analyses add value. Our ability to glean the most insightful marketing implications and recommendations in the demanding world of home entertainment is a testament to ConsumerQuest’s strengths.

Capitalizing on our strengths in digital image and video management, ConsumerQuest applies solid web-based interview methods and routines for surveys targeted to mothers and children. Our ability to craft questions, answer sets, and instructions in a way that ensures their validity for young children is unmatched. Accustomed to the rapidly moving world of home media and entertainment, we deliver accurate research results at rapid-fire speeds.

Among the many different types of research studies we conduct are:

TV Advertising Tests
New Product Concept Tests
New Product Viability Tests
Branding & Communications Research
Usage Tests / Play Testing
Packaging Research
Consumer Attitude & Usage Tracking
Customer Satisfaction
Pricing and Price Elasticity
Conjoint / Features Optimization
Focus Groups
In-Depth Interviews
“Qual/Quant” Studies

The many categories and areas we’ve investigated include:

Action Figures
Arts & Crafts
Baby Toys
Board Games
Books
Building & Construction
Cable & Satellite Providers
Collectibles
Dolls
Electronics
Home Video Entertainment
Learning Aids
Licensed Properties
Musical Instruments
Novelties
Outdoor Play
Preschool
Radio Programming
Riding Products
Sports Franchises
Sporting Goods
Theatrical Entertainment
TV News Shows
Vehicles & R/C
Video Games