Brand Management in the competitive wine and spirits category means that we must spend our media dollars wisely. Year after year, ConsumerQuest has helped us determine the effectiveness of our advertising campaigns and understand which media components are working best. Cory and his team are experts at coming up with the right study design and questionnaire, and then uncovering the marketing implications for my brands. The reports are beautiful, well-written, and presented in a way that management respects.
Erica OddenI hire ConsumerQuest because I know that I can always count on them to think things through and pay attention to the details that are crucial to the successful execution of my studies. Cory Schwartz has always been great at helping me to think about how to approach a complex study and to make it go smoothly with no pain.
Larry RiesenbachConsumerQuest is invaluable. Cory’s research analysis and insight are at the core of some of our agency’s most creative campaigns!
Amber WilliamsGreat insight! Great thought partner. ConsumerQuest is helping us go from good to great!
Tor SirsetI’ve worked with ConsumerQuest on a number of quantitative studies. Whether the target is consumers or B2B, ConsumerQuest can be counted on to help me think through a project, provide insightful ways to improve the design and questionnaire. We end up with a better project before it goes in the field. And they can be counted on to watch the study like a hawk while it’s in the field— spotting and addressing any potential issues. By the time the study is over, I don’t just get pounds of data, but solid information our clients can use.
Debby JohnsonUse this to find out whether two proportions from different sub-samples are statistically different: